Do we call this “legume art”? I visited my daughter’s classrooms yesterday and each time I do I’m just so impressed with the organization and creativity that flows from those teachers!

Atomic bazaar, Here we come

December 13th, 2009 |   kristin

Hubby, daughter and I walking into the famous atomic holiday baZaar in sarasota.

Tea, a rainy afternoon, and a new book

December 4th, 2009 |   kristin

Its chilly (about 65 in Florida-speak), its rainy, and i have a big weekend ahead of basketball games (3 boys, 3 games) as well as taking care of my own pottery painting studio this important first weekend in December. I just have to recharge for about an hour, and this book came just in time.

First, I must say I am not looking to sell my own work. I enjoy much more working “for” others. I find myself more and more fascinated in online sales tools, networking crafters together, art retreats, and the whole concept of the indie movement itself.

Oh, I’m sipping Tea Largo’s phenomenal Coconut Pouchong.

Substrate Rescue, Completed

November 19th, 2009 |   kristin

Here it is! From trash, to retail display window. Thank u to the sweet little house on my commute to school who threw this piece out. I used different types of red and white glass and did sort of a color-block effect. We grouted with a warm, earthy color (sahara tan). I matched it up to a couple of the red pieces to make sure they would not get lost when grouted and was very pleased. The best grout color will make the glass just pop. I love it and am excited about what tomorrows trash day will yield.

Santa’s elves make homemade gift card bags

November 18th, 2009 |   kristin

My multi talented mother came up with these little handmade bags made from plain old kraft paper. She adds the touch of raffia for handles, adds a splash of seasonal colors, and I meticulously brand them with our custom logo stamp. It’s our little handmade treat to hold our reloadable gift cards. We r hanging them on a tree this year.

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Substrate Rescue, Part 2

November 10th, 2009 |   kristin

It’s another garbage day today here in Lakeland, and before I post today’s curbside goody, I felt like I should finish this. My vision… A window window display for Picassoz studio. I will figure out what to display in it later… Ornaments, jewelry, gift cards? Let’s see what happens today!

Substrate Rescue. A curbside find to mosaic.

November 3rd, 2009 |   kristin

I “updated my facebook status” yesterday that I had an urge to mosaic something old, not expensive antiques, more like old junk (thinking flea market vintage). Well, my sister Shelly commented “street shopping” which to our family means driving around on garbage day… Which is today here in Lakeland. So, whether she was kidding or not, I found these gems on the way to school. The white frame was a bonus, as that wasn’t what made me stop. We’ll see how these babies work as a mosaic surface, called a substrate.

As a follow up to my previous post about how pottery painting studios can use Facebook, I wanted to speak specifically to the issue of images.   Eye-catching images are key, just like in print media and your advertising efforts.  A quick glance is at best, all you might get, so let’s delve into some ways to make it stick.

Our industry, contemporary ceramics & do-it-yourself art, already has eye-catching work.  Just the nature of our product, yields countless ways to make images stick.

  1. Use Names. When you feature a name on a piece, you instantly let people know there is personalization involved.   In this day and age of personalized everything, we catch on that if “Matthew” is on a plate, is is likely I can get MY name on that too, and thus, interest is created, especially important for Facebook ads.
  2. Avoid unpainted bisque.  Let’s be honest.  Unless one is in the trade, bisque is boring.  Come on, it just is.  We appreciate it as studio owners, but its really no fun to look at.  In another post, we will discuss ways to jazz up unpainted bisque, as sometimes it is necessary.
  3. Use related, but different. Here is an example we used effectively.  For a “Date Night” event, instead of a typical photo of 2 people sitting together painting (which is a strong ad, always), we went for related, but different. I had this piece sittin’ around…but its perfect!   datenightcouple
  4. Is it too light, too dark? I know from experience, great artwork can be quickly overlooked if the pic is too dark.    Feel free to delete it, lighten the image, and repost it.   It can mean the difference of a few extra clicks!   Sometimes different screen angles can skew your judgment on whether a pic is passable, so use a critical eye before posting your pic.
  5. Make enhancements.  Take the time to crop your photo.  period.   When you do, you are letting viewers know that you value their viewing, and that what they see matters to you.
  6. Remember backgrounds. Although we are cropping our images for better viewing, keep in mind you can add alot to your image by its background.  My staff to send me a pic of a new mug that was hot out of the kiln. The photo’s background was top half studio background, and half plain black table, rather than one or the other.  The busy/broken background was distracting to the subject (Frank mug below-I had to edit it)!
  7. Use photo editing software. Every once in a while, add some real pizzazz to your image to keep your visitors on their toes, wanting more.   “Let’s be Frank” one had a great response!  mugfrankenmug

What worked in the “old days” doesnt work anymore.   People notice when you take the time to give them something interesting to look at.  I’ve studied art and photo blogs for the past year, and one thing this people do is give you beautiful images to enjoy.     Remember, we are in the art business, so use your artist’s critical eye to become a better photographer of your work.  Next post, I’ll be sharing more about image editing, that is super easy, and actually fun!

Photojojo has a great post about photo editing tips for your jewelry, too.

Facebook is all about fun.  All about the conversation.   All about entertainment.  If you want to use Facebook to launch new products or post a sale…  eh, its not going to be too viral.   The main thing to keep in mind is that FB is for having a good time and to catch up with friends.  They are not looking for a new product, though they may ask a friend’s recommendation for a new product.   They want to have fun, so you need to think of ways to make them LOL or make them ponder, but the main thing is inspire them to respond (“comment” in FB terms).     It’s ALL about the conversation… the “comments” and “likes” (a “like” is a quick, simple thumbs-up in FB).   Email newsletters talk AT people, but FB and social media invites people to talk TO you.

  1. INSPIRATION.   Quotes and sayings are fabulous.   A beautifully painted piece to make one ponder, or a fun whimsical quote to brighten someone’s day is very well received on FB.
  2. EVENTS.   Events on FB have their advantages and disadvantages and we can talk about those in another post, but basically, with events, don’t be afraid to be goofy.   I, am still afraid.  I find myself yearning to be more goofy.   If you have that playful, whimsical side, take FULL ADVANTAGE of it here.     These events should be the ones that people want to invite their friends FOR you.  The Diva Nights do very well here, the College Nights (college students are using FB almost exclusively!)
  3. NEW PRODUCTS.    I would use this one very sparingly.    The few extra minutes it takes to add a creative touch to a piece of bisque can mean additional clicks, more views, more fans.   That’s FB.  The most effective FB posts must grab attention if you want them to be “viral” (passed around to their friends…word-of-mouth marketing on the web).
  4. ASK QUESTIONS My sister Shelly is very good at this.  She owns the Storybook Purse Fan Page, featuring her own line of eco-friendly handmade purses made from old thrift store finds.  Here are a couple excerpts of her posts that are a simple way to start a conversation (not a “survey”, just interactive fun).

shellysrecyclebinquestionshellysfavoritebookquestion

5. FUN & WHIMSY Mischief in the glaze room…Kiln accidents & booboos…Event pics..People…!

Final thoughts:   Be very deliberate what you post.    Keep it brief.   If people are interested they will click to learn the details, but if your posts are not consistently brief and entertaining, some fans will “hide” you.  If you are hidden, they wont see your next clever post!   It’s great if you have a few people, even if they are your staff, to comment to your posts and “back you up”.    These can be conversation starters and helps with your posting confidence.

Next time, I’ll blog about the best images on FB.   To see my own studio page, visit PicassoZ Facebook Fan Page.   I’m sure you can tell what my mistakes have been, after reading this post, as well as posts that did well.

If you dont have a Facebook account yet, you can sign up here.

Another advantage of owning a pottery studio

September 27th, 2009 |   kristin

After i made sure my 5 year old daughter wasnt hurt, i told her “well its a good thing we own a pottery studio! Tears turned to excitement to go paint another one. Whew