5 Easy Ways PYOP Studios can use their Facebook Fan Page
October 7th, 2009 |
kristin
Facebook is all about fun. All about the conversation. All about entertainment. If you want to use Facebook to launch new products or post a sale… eh, its not going to be too viral. The main thing to keep in mind is that FB is for having a good time and to catch up with friends. They are not looking for a new product, though they may ask a friend’s recommendation for a new product. They want to have fun, so you need to think of ways to make them LOL or make them ponder, but the main thing is inspire them to respond (“comment” in FB terms). It’s ALL about the conversation… the “comments” and “likes” (a “like” is a quick, simple thumbs-up in FB). Email newsletters talk AT people, but FB and social media invites people to talk TO you.
- INSPIRATION. Quotes and sayings are fabulous. A beautifully painted piece to make one ponder, or a fun whimsical quote to brighten someone’s day is very well received on FB.
- EVENTS. Events on FB have their advantages and disadvantages and we can talk about those in another post, but basically, with events, don’t be afraid to be goofy. I, am still afraid. I find myself yearning to be more goofy. If you have that playful, whimsical side, take FULL ADVANTAGE of it here. These events should be the ones that people want to invite their friends FOR you. The Diva Nights do very well here, the College Nights (college students are using FB almost exclusively!)
- NEW PRODUCTS. I would use this one very sparingly. The few extra minutes it takes to add a creative touch to a piece of bisque can mean additional clicks, more views, more fans. That’s FB. The most effective FB posts must grab attention if you want them to be “viral” (passed around to their friends…word-of-mouth marketing on the web).
- ASK QUESTIONS My sister Shelly is very good at this. She owns the Storybook Purse Fan Page, featuring her own line of eco-friendly handmade purses made from old thrift store finds. Here are a couple excerpts of her posts that are a simple way to start a conversation (not a “survey”, just interactive fun).
5. FUN & WHIMSY Mischief in the glaze room…Kiln accidents & booboos…Event pics..People…!
Final thoughts: Be very deliberate what you post. Keep it brief. If people are interested they will click to learn the details, but if your posts are not consistently brief and entertaining, some fans will “hide” you. If you are hidden, they wont see your next clever post! It’s great if you have a few people, even if they are your staff, to comment to your posts and “back you up”. These can be conversation starters and helps with your posting confidence.
Next time, I’ll blog about the best images on FB. To see my own studio page, visit PicassoZ Facebook Fan Page. I’m sure you can tell what my mistakes have been, after reading this post, as well as posts that did well.
If you dont have a Facebook account yet, you can sign up here.
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